{"id":21576,"date":"2022-06-06T11:39:24","date_gmt":"2022-06-06T11:39:24","guid":{"rendered":"https:\/\/www.rankontechnologies.com\/?p=21576"},"modified":"2023-06-27T10:17:21","modified_gmt":"2023-06-27T10:17:21","slug":"video-marketing","status":"publish","type":"post","link":"https:\/\/www.rankontechnologies.com\/video-marketing\/","title":{"rendered":"Video Marketing: Video Marketing Benefits For Businesses in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21576\" class=\"elementor elementor-21576\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1fe8e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe8e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6695bce\" data-id=\"6695bce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6943aac elementor-widget elementor-widget-text-editor\" data-id=\"6943aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 id=\"everything-you-should-know-about-video-marketing\">Everything You Should Know About Video Marketing<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739e1bf elementor-toc--content-ellipsis elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"739e1bf\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__739e1bf\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__739e1bf\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__739e1bf\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3da30 elementor-widget elementor-widget-text-editor\" data-id=\"7b3da30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Have you seen other businesses growing and setting benchmarks by using videos for marketing? If you think that video marketing can do wonders for your business too and want to know everything to commence video marketing for your business, then the blog is for you!<\/p><p class=\"look\">Here in this blog, you will get comprehensive knowledge about video marketing, from \u201cwhat is video marketing\u201d, \u201cwhy use video marketing\u201d, \u201cwhat are the benefits of using videos for marketing\u201d to \u201ctips of using videos for marketing\u201d, etc.<\/p><p>So, Let\u2019s\u00a0<strong>Get Started!<\/strong><\/p><h3 id=\"what-is-video-marketing\">What is Video Marketing?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e93d5c elementor-widget elementor-widget-image\" data-id=\"2e93d5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"287\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/what-is-video-marketing.jpg\" class=\"attachment-large size-large wp-image-21578\" alt=\"Video Marketing\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/what-is-video-marketing.jpg 724w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/what-is-video-marketing-300x119.jpg 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332f8bb elementor-widget elementor-widget-text-editor\" data-id=\"332f8bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Using video to promote or market your brand, product, or service is called video marketing. It is the means to increase engagement on your digital channels, edify your consumers and clients, and communicate your viewers with a new medium.<\/p><h3 id=\"why-use-video-marketing\">Why Use Video Marketing?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e79ad29 elementor-widget elementor-widget-image\" data-id=\"e79ad29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"288\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/why-use-video-marketing-1.jpg\" class=\"attachment-large size-large wp-image-21579\" alt=\"Why Use Video Marketing\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/why-use-video-marketing-1.jpg 724w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/why-use-video-marketing-1-300x119.jpg 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dd42e elementor-widget elementor-widget-text-editor\" data-id=\"e4dd42e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Convenient And Efficient For The Consumer<\/strong><\/li><\/ul><p class=\"look\">Viewers don\u2019t have to spend anything extra to have a sneak peek of your services and products.<\/p><ul><li><strong>An Expedient Way of Building Trust<\/strong><\/li><\/ul><p class=\"look\">It is said that a picture is worth 1000 words but it is also true to say that the video is worth 10,000 words. Viewers are likely to incline more towards video than a picture.<\/p><ul><li><strong>Provides Marketers with an Attractive, Versatile, and Extremely Shareable Medium<\/strong><\/li><\/ul><p class=\"look\">Videos are an effective, attractive, and economic means to spread the word about your business. It helps to promote your business without any hassle and any extra costs.<\/p><h3 id=\"what-are-the-different-types-of-videos-used-for-promotion\">What Are The Different Types Of Videos Used For Promotion?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fa53f elementor-widget elementor-widget-text-editor\" data-id=\"c8fa53f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Customer Testimonials<\/strong><\/li><\/ul><p class=\"look\">These types of videos consist of the opinions and views of the customers that have purchased goods or carried out services from your company. These videos work as inspiration for other viewers.<\/p><ul><li><strong>Videos from Live Events<\/strong><\/li><\/ul><p class=\"look\">Whenever there is a conference, round table discussion, fundraiser, or another type of event, you can record the highlights of it and utilize it to promote your business.<\/p><p class=\"look\">A highlight reel of videos of interesting interviews of such events augments the credibility of businesses and increases your customers\u2019 trust.<\/p><p class=\"look\">Producing a highlight reel or releasing interesting interviews and presentations from the gathering will help your business grow.<\/p><ul><li><strong>How-to videos<\/strong><\/li><\/ul><p class=\"look\">Viewers get highly interested in videos that teach them something. To be their favorites, you can promote your business information by helping in some way.You can go for video content marketing by making how-to videos related to your products and services.<\/p><ul><li><strong>Explainer videos<\/strong><\/li><\/ul><p class=\"look\">This type of video is used to help your audience better understand why they need your product or service. Other than this, these marketing videos can consist of the fictional journey of the company\u2019s owner.<\/p><h3 id=\"what-are-the-highlights-of-video-promotion\">What Are The Highlights Of Video Promotion?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1c12a elementor-widget elementor-widget-image\" data-id=\"8e1c12a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"436\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Video-Promotion-768x436-1.jpg\" class=\"attachment-large size-large wp-image-21580\" alt=\"Video Promotion\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Video-Promotion-768x436-1.jpg 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Video-Promotion-768x436-1-300x170.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b25ca0c elementor-widget elementor-widget-text-editor\" data-id=\"b25ca0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>75 Million people in the U.S. watch online videos daily.<\/li><li>95% of viewers remember a message when they watch it in a video compared to 10% when understanding it in text.<\/li><li>76% of Marketing Experts plan to use videos to upsurge their brand awareness.<\/li><li>Only mentioning the word \u2018video\u2019 in an email subject line, the click-through rate augmented by 13%.<\/li><li>Nearly 50% of all video is observed on a mobile device.<\/li><li>Videos up to 2 minutes get the engagement.<\/li><\/ul><h3 id=\"what-are-the-statistics-of-video-promotion\">What Are The Statistics Of Video Promotion?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500e17f elementor-widget elementor-widget-text-editor\" data-id=\"500e17f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">A few video marketing statistics as per the opinions of video marketers are as follows:<\/p><ul><li>Approx. 83% of video marketers have experienced an increase in lead generation through video marketing.<\/li><li>Approx. 87% of video marketers experienced increased traffic to their website through video marketing.<\/li><li>Approx. 95% ofvideo marketers think of increasing their budget on video marketing services.<\/li><\/ul><h3 id=\"ways-to-market-your-videos\">Ways to Market Your Videos<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb402f elementor-widget elementor-widget-text-editor\" data-id=\"2cb402f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Website Videos<\/strong><\/li><\/ul><p class=\"look\">You can incorporate videos on your website\u2019s home page related to the fictional journey of your business or your products and services.<\/p><ul><li><strong>Product Explainer Video<\/strong><\/li><\/ul><p class=\"look\">You can incorporate videos depicting your product\u2019s specifications, uses, and functionalities on the product pages of your website.<\/p><ul><li><strong>Landing Pages<\/strong><\/li><\/ul><p class=\"look\">When you run\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/ppc-services\/\">ads on Google<\/a>,\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/smm-services\/facebook-marketing\/\">Advertising on Facebook<\/a>, Instagram, or anywhere else then you can redirect your customer on the landing page. On that landing page, you can incorporate a video depicting your business, products, and services.<\/p><ul><li><strong>Blog\/Articles<\/strong><\/li><\/ul><p class=\"look\">You can incorporate informative videos in-between your blogs and article to help the audience better understand the topic.<\/p><ul><li><strong>Webinars<\/strong><\/li><\/ul><p class=\"look\">You can give a brief through business videos about your business, products, and services in online meetings with your clients or consumers.<\/p><ul><li><strong>Social Media Content<\/strong><\/li><\/ul><p class=\"look\">You can share your business\u2019s news, achievements, product launch using videos for marketing on your business\u2019s social accounts like Facebook, Twitter, Instagram, Linkedin, etc.<\/p><h3 id=\"what-are-the-benefits-of-video-promotion\">What Are The Benefits Of Video Promotion?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b98e3e elementor-widget elementor-widget-image\" data-id=\"8b98e3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"459\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Benefits-Of-Video-768x459-1.jpg\" class=\"attachment-large size-large wp-image-21581\" alt=\"Benefits Of Video Promotion\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Benefits-Of-Video-768x459-1.jpg 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/06\/Benefits-Of-Video-768x459-1-300x179.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fbd094 elementor-widget elementor-widget-text-editor\" data-id=\"8fbd094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">You can get the following benefits either by executing video marketing on your own or by hiring a professional and experienced Video Promotion Agency. Let\u2019s take a glance at the benefits of video marketing:<\/p><ul><li><strong>Improve Your Search Engine Results Rankings<\/strong><\/li><\/ul><p class=\"look\">Google is radically improvising the rankings of websites that have video content. An increase of approximately 157% is estimated in the website\u2019s traffic after including videos. Adding videos specifically helps increase your search engine results page (SERP) rank in the following ways:<\/p><ul><li><strong>Increasing your click-through rates<\/strong><\/li><li><strong>Lowering your bounce rates<\/strong><\/li><li><strong>Creating quality backlinks<\/strong><\/li><\/ul><ul><li><strong>Boost Your Website\u2019s Traffic, Conversions, and Sales.<\/strong><\/li><\/ul><p class=\"look\">This is another significant benefit of video advertising. Besides getting traffic from video-specific search, video marketing also upsurge your overall search traffic. According to research reports of, Aberdeen Group, websites with videos are getting approximately 41% more web traffic from search.<\/p><ul><li><strong>Increase The Number Of Backlinks<\/strong><\/li><\/ul><p class=\"look\">Brought into knowledge by the research reports of Moz, embedding a video into a page or post nearly triples the average number of linking domains.<\/p><ul><li><strong>Grow Revenue<\/strong><\/li><\/ul><p class=\"look\">One of the potential benefits of video promotion for businesses is that it can bring a tremendous rise in business revenue. We\u2019ve here provided a few facts to make things understandable to you:<\/p><ul class=\"look\"><li>Researches indicate that with the addition of a product-specific video on the landing page, an increase of about 80% in conversions was observed.<\/li><li>As per some studies, an increase of about 74% of users who watched an\u00a0explainer video\u00a0about a product subsequently bought it.<\/li><\/ul><ul><li><strong>Influence Buying Decisions<\/strong><\/li><\/ul><p class=\"look\">One of the other important benefits of video marketing is that customers are now referencing videos before making their product decisions. They feel more satisfied with the product\u2019s quality, performance, brand, and type by having a glimpse of its video. It is not the thought of just a few people but it has become the ideology of about half of the shopper\u2019s population.<\/p><ul><li><strong>More Satisfactory and Convincing<\/strong><\/li><\/ul><p class=\"look\">According to research conducted by Hubspot, people like to get video content from big brands over emails, newsletters, social images, social videos, blog posts, and downloadable content.<\/p><p class=\"look\">Thus, you can incorporate your business videos everywhere like your social media pages, blogs, etc. This will not only enhance your credibility but will also convince your customer.<\/p><ul><li><strong>Empower E-Mail Marketing<\/strong><\/li><\/ul><p class=\"look\">According to a study conducted by Syndacast, the word file in an e-mail can increase open rates by 19%, improves click-through rates by 65%, and lessen unsubscribes by 26%.<\/p><p class=\"look\">Whereas the video attached in an E-Mail enhances the click rates by 300%, by MarTech Advisor.<\/p><p class=\"look\">This simply means that video is one of the most powerful tools to empower E-Mail Marketing.<\/p><p><strong>Also Check<\/strong>\u00a0:\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/facebook-page-promotion\/\">How To Promote A Facebook Business Page?<\/a><\/p><h4 id=\"a-few-video-promotion-tips\">A Few Video Promotion Tips<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb666eb elementor-widget elementor-widget-text-editor\" data-id=\"cb666eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Video Marketing is undoubtedly powerful. But it can be even powerful if you will take some professional video marketing tips into account. The tips given below are generally considered by professional video marketing agencies that offer experienced video marketing services to their clients. So are you ready to empower your\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/youtube-promotion\/\">video promotion strategy<\/a>\u00a0with some professional video marketing tips? If so, then let\u2019s get started!<\/p><ul><li><strong>Optimize Video For Mobile Viewing<\/strong><\/li><\/ul><p class=\"look\">Before you incorporate the video on your business website or your social media accounts, ensure that it is mobile optimized. It is to be taken care of as there is more number of mobile viewers than PC viewers across the world.<\/p><ul><li><strong>Keep The Video Short<\/strong><\/li><\/ul><p class=\"look\">In such a busy life nobody has time to spend hours to know about your product or services. Thus, before you upload the video, make sure it is small, clear, and enticing.<\/p><ul><li><strong>Build Curiosity<\/strong><\/li><\/ul><p class=\"look\">Never let the viewer get bored with your video. Make your video interesting. Try to incorporate questions, puzzles in your video so that the viewers\u2019 focus remains intact from start to the end.<\/p><ul><li><strong>Make High-Quality Video<\/strong><\/li><\/ul><p class=\"look\">Video captured in poor lighting or having bad audio quality is likely to be skipped. So, always ensure to capture the video in good lighting conditions.<\/p><p class=\"look\">Thus, this was everything you should know about video marketing. Now that you know \u201cwhat is video marketing\u201d, \u201cwhy use video marketing\u201d, \u201cwhat the right video marketing strategy is\u201d or \u201cwhat are the benefits of using videos for marketing\u201d, it is the time to execute video marketing to promote your business.<\/p><p class=\"look\">After reading the above blog if you have any queries related to video marketing then you can immediately contact us. Other than this, if you are a busy business owner who doesn\u2019t have time for video marketing, then you can rely on Rankon Technologies. We are an experienced\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/smm-services\/youtube-marketing\/\">Video Marketing Agency in India<\/a>\u00a0and can help you promote your business with our\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/smm-packages\/youtube-packages\/\">affordable video marketing packages<\/a>\u00a0in India.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Everything You Should Know About Video Marketing Table of Contents Have you seen other businesses growing and setting benchmarks by using videos for marketing? If you think that video marketing can do wonders for your business too and want to know everything to commence video marketing for your business, then the blog is for you! &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.rankontechnologies.com\/video-marketing\/\"> <span class=\"screen-reader-text\">Video Marketing: Video Marketing Benefits For Businesses in 2023<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":33360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/21576"}],"collection":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/comments?post=21576"}],"version-history":[{"count":23,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/21576\/revisions"}],"predecessor-version":[{"id":37886,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/21576\/revisions\/37886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media\/33360"}],"wp:attachment":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media?parent=21576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/categories?post=21576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/tags?post=21576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}