{"id":18645,"date":"2022-05-17T11:24:54","date_gmt":"2022-05-17T11:24:54","guid":{"rendered":"https:\/\/www.rankontechnologies.com\/?p=18645"},"modified":"2023-06-27T10:56:37","modified_gmt":"2023-06-27T10:56:37","slug":"app-marketing-cost","status":"publish","type":"post","link":"https:\/\/www.rankontechnologies.com\/app-marketing-cost\/","title":{"rendered":"App Marketing Cost: How Much Does It Cost To Promote A Mobile App in India?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18645\" class=\"elementor elementor-18645\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d684c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d684c74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider 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data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2599e80\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2599e80\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__2599e80\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6e797 elementor-widget elementor-widget-text-editor\" data-id=\"ab6e797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>An app marketing cost includes research of the market that defines it and the needs that the app will meet. Today, we will learn how much it cost to market a mobile app in 2023. Let\u2019s dive right into the app marketing cost blog.<\/p><p><strong>The famous duopoly<\/strong>\u00a0\u2013 Google\u2019s Play Store marketplace and Apple\u2019s App Store \u2013 wholly dominate the app store environment. With the overall number of smartphone applications and web users only using a couple of apps daily, app growth is overgrowing and shows no signs of slowing down.<\/p><p>The question arises as to how much it cost to market an app. Today\u2019s mobile app marketing charges are split into three phases: pre-launch, launch, and post-launch. They encompass the whole lifetime of an app and can be divided into three stages.<\/p><h2><strong>What is a Mobile App?<\/strong><\/h2><div>\u00a0<\/div><div>A <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mobile_app\" rel=\"nofollow noopener\" target=\"_blank\">mobile app<\/a> is a software application that is designed to be used on a mobile phone. They are usually associated with smartphones, but apps can also be used on other mobile devices. Some common uses for mobile apps include accessing the internet, managing personal information, and communicating with others.<\/div><div><strong>\u00a0<\/strong><\/div><h3><strong>Factors That Affect Mobile App Marketing Cost<\/strong><\/h3><p>Please have a look at the factors that affect the cost of app marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-c59f61f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c59f61f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a09097e\" data-id=\"a09097e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c40193 elementor-widget elementor-widget-text-editor\" data-id=\"4c40193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-0ad1031b\"><div class=\"uagb-icon-list__content-wrap\"><ul><li class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">App market research<\/span><\/li><li class=\"uagb-icon-list__label-wrap\">App beta testing<\/li><li class=\"uagb-icon-list__label-wrap\">ASO tool<\/li><li class=\"uagb-icon-list__label-wrap\">App marketing agency<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e35871\" data-id=\"0e35871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446c950 elementor-widget elementor-widget-text-editor\" data-id=\"446c950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-0ad1031b\"><div class=\"uagb-icon-list__content-wrap\"><div class=\"wp-block-uagb-icon-list-child uagb-icon-list-repeater uagb-icon-list__wrapper uagb-block-1daad8be\"><div class=\"uagb-icon-list__content-wrap\"><ul><li class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\">App PR outreach<\/span><\/li><li class=\"uagb-icon-list__label-wrap\">Influencer marketing<\/li><li class=\"uagb-icon-list__label-wrap\">Average cost per install<\/li><li class=\"uagb-icon-list__label-wrap\">Cost per action<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-281f8b2 elementor-widget elementor-widget-text-editor\" data-id=\"281f8b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">App marketers have spent much in recent years. App install commercials are one of the essential elements of any\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/mobile-app-marketing-strategies\/\">app marketing strategy<\/a>\u00a0budget. Studies show that Asia-Pacific area countries accounted for most app install charges, with China, India, Japan, Indonesia topping the list.<\/p><p class=\"look\">One needs to know the kind of app marketing activities marketers need to allocate and spend their budget on. It begins with the pre-launch process, which entails marketing before the app\u2019s release, once the app is released, various app marketing tools are used to reach out to the app\u2019s audience and, hopefully, reach the top rankings, and finally, the third level, which entails maintaining the app\u2019s development and expanding its user base.<\/p><p><strong>Also Read:\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/make-money-from-instagram\/\">How to make money from Instagram in India<\/a><\/strong><\/p><h3 id=\"app-pre-launch-costs\">App Pre-Launch Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a853de elementor-widget elementor-widget-image\" data-id=\"9a853de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Two-Color.png\" class=\"attachment-large size-large wp-image-18648\" alt=\"App Launch\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Two-Color.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Two-Color-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Two-Color-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c483c0 elementor-widget elementor-widget-text-editor\" data-id=\"5c483c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Market tests must be done before any measures are made. Beta testing ensures that a new app is ready for delivery and that any glitches will not cause abacklash until it is released. App Store Optimization, which sures that future customers can notice an app, will entice them to buy and use it afterwards.<\/p><p class=\"look\">At this pre-market time, the media attention of numerous magazines, covered by Influencers, and taking various steps to tap into viral marketing are all relevant. It\u2019s essential to develop recognition for an app before it\u2019s launched since users know when to go to app stores and download it as soon as it\u2019s available.<\/p><p class=\"look\">Furthermore, all marketing tools, such as a website, Social Media pages, and any visuals associated with it, must be ready to build a consistent look for a product through all marketing platforms from which app consumers can discover it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c23c43 elementor-widget elementor-widget-heading\" data-id=\"3c23c43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">App Beta Testing Costs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2d900 elementor-widget elementor-widget-image\" data-id=\"0f2d900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Mobile-Testing_Isometric.png\" class=\"attachment-large size-large wp-image-18649\" alt=\"App Beta Testing Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Mobile-Testing_Isometric.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Mobile-Testing_Isometric-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Mobile-Testing_Isometric-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01de5b elementor-widget elementor-widget-text-editor\" data-id=\"a01de5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">An app must be checked before it can be launched to the market to ensure that it meets the demands of its consumers. According to one study, beta testing before releasing an app will cost up to $5,000. A variety of beta testing sites now have an online subscription option, with prices varying depending on the number of beta testers involved.<\/p><p><strong>Also Read:<\/strong>\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/mobile-app-development-cost\/\">Mobile App Development Cost<\/a><\/p><h3 id=\"app-store-optimization-costs\">App Store Optimization Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe8f44 elementor-widget elementor-widget-image\" data-id=\"1fe8f44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Online-store-_Monochromatic.png\" class=\"attachment-large size-large wp-image-18650\" alt=\"App Store\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Online-store-_Monochromatic.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Online-store-_Monochromatic-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Online-store-_Monochromatic-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b08f2 elementor-widget elementor-widget-text-editor\" data-id=\"90b08f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">App Store Optimization, or ASO, is the method of fine-tuning a mobile app\u2019s advertisement copy \u2013 Keywords, title, definition, screenshots, and icon \u2013 to increase the chances of being discovered by new consumers in an app store. To do ASO with an app, brands and independent developers may do it in-house<br \/>whether they have the necessary skills, use online software, or employ an app development firm. App Store Optimization is a benefit that advertisers or app creators must pay for as part of an app marketing package by hiring an app marketing firm.<\/p><p><strong>Also Learn:<\/strong>\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/facebook-advertising\/\">Facebook Advertising<\/a><\/p><h3 id=\"app-pr-outreach-costs\">App PR Outreach Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fee42f elementor-widget elementor-widget-image\" data-id=\"6fee42f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Money-transfer-_Outline-1.png\" class=\"attachment-large size-large wp-image-18652\" alt=\"Money-transfer\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Money-transfer-_Outline-1.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Money-transfer-_Outline-1-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Money-transfer-_Outline-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e050eb elementor-widget elementor-widget-text-editor\" data-id=\"3e050eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">PR outreach and pitching an app to online media with a press release or direct contact is a well-established app marketing strategy. This method takes time and ensures that you have formed partnerships with the media to maximize the likelihood of your app being covered.<\/p><p><strong>Also Check:<\/strong>\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/how-to-advertise-on-google\/\">Google Ads Marketing Guide<\/a><\/p><h3 id=\"influencer-marketing-costs\">Influencer Marketing Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a6e42 elementor-widget elementor-widget-image\" data-id=\"75a6e42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Isometric.png\" class=\"attachment-large size-large wp-image-18653\" alt=\"Influencer Marketing Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Isometric.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Isometric-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Isometric-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f2825 elementor-widget elementor-widget-text-editor\" data-id=\"d9f2825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Manipulating the potential of influencer marketing is a new development in many markets, including the smartphone industry. Influencers will provide marketers and software creators with something traditionally only available to celebrities.<\/p><h3 id=\"viral-marketing-costs\">Viral Marketing Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd2c10 elementor-widget elementor-widget-image\" data-id=\"3cd2c10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Outline.png\" class=\"attachment-large size-large wp-image-18654\" alt=\"Viral Marketing Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Outline.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Outline-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Marketing-_Outline-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f524c2d elementor-widget elementor-widget-text-editor\" data-id=\"f524c2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Viral marketing does not entail any costs; some app brands may attempt to ignite it by launching TikTok, Instagram, Snapchat, or YouTube paid ad campaigns to spread the word about an app and eventually get it viral with no additional costs down the road.<\/p><h3 id=\"app-promotion-charges\">App Promotion Charges<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dd98b elementor-widget elementor-widget-image\" data-id=\"c7dd98b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Career-_Isometric.png\" class=\"attachment-large size-large wp-image-18655\" alt=\"Career\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Career-_Isometric.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Career-_Isometric-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Career-_Isometric-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bedf96 elementor-widget elementor-widget-text-editor\" data-id=\"8bedf96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Any smartphone app, regardless of genre or difficulty, necessitates creating an online presence in the form of a website and social media outlets on all major networks, including Instagram, YouTube, Snapchat, Facebook, Twitter, and Pinterest.<\/p><p class=\"look\">App creators and brands have two options for creating a website: contact a\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/web-design-company-in-india\/\">web design company\u00a0<\/a>or use an online website designer. While the development of social media pages is easy, the visuals for each should be professionally designed to ensure visual continuity for an app\u2019s brand online. Hire an expert\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/smm-services\/\">social media marketing company<\/a>\u00a0for your app promotion. Visit our\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/smm-packages\/\">social media marketing packages<\/a>\u00a0now!<\/p><p><strong>Also Check\u00a0:\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/facebook-page-promotion\/\">How To Promote A Facebook Business Page?<\/a><\/strong><\/p><h3 id=\"mobile-app-acquisition-costs\">Mobile App Acquisition Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af946ec elementor-widget elementor-widget-image\" data-id=\"af946ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finance-app_Two-Color.png\" class=\"attachment-large size-large wp-image-18656\" alt=\"Mobile App Acquisition Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finance-app_Two-Color.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finance-app_Two-Color-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finance-app_Two-Color-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea75af3 elementor-widget elementor-widget-text-editor\" data-id=\"ea75af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">When we look at the total costs of a mobile app marketing plan, we find that cost per install is only one of several costs, including cost per registration, cost per reservation, cost per purchase, cost per in-app purchase, and eventually cost per subscription. Since smartphone consumers don\u2019t need to make any financial contribution at this stage, it\u2019s the cheapest action app advertisers want them to take.<\/p><h3 id=\"app-launch-post-launch-costs\">App Launch &amp; Post Launch Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107c2df elementor-widget elementor-widget-image\" data-id=\"107c2df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Isometric.png\" class=\"attachment-large size-large wp-image-18657\" alt=\"Campaign launch\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Isometric.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Isometric-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-launch_Isometric-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b0df2 elementor-widget elementor-widget-text-editor\" data-id=\"a2b0df2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">CPI, or Cost-Per-Install, and CPA, or Cost-Per-Action, are two app marketing costs that can dominate the balance sheet until a new app is ready to launch. Both brands and independent app developers will need to spend a significant portion of their app marketing budget on acquiring users for their app and even<br \/>more on getting them to take the expected action\u2013 register an account, make an in-app purchase, subscribe to a service, or make a reservation.<\/p><p><strong>Also Check:<\/strong>\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/hotstar-ads\/\">Hotstar Ads Guide<\/a><\/p><h3 id=\"app-user-actions-costs\">App User Actions Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff23eb elementor-widget elementor-widget-image\" data-id=\"eff23eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/User-Group_Monochromatic.png\" class=\"attachment-large size-large wp-image-18658\" alt=\"App User Actions Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/User-Group_Monochromatic.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/User-Group_Monochromatic-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/User-Group_Monochromatic-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d32391 elementor-widget elementor-widget-text-editor\" data-id=\"1d32391\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">The other necessary app marketing costs that must be measured to conduct an effective app marketing strategy outweighs Cost-Per-Install in importance since it represents the most critical part of app marketing. CPI (Cost Per Install) campaigns are only applicable to mobile apps. Publishers use advertising through various platforms in a Cost Per Install strategy to encourage users to instal the promotional app. When the application is installed, the brand is paid a set or bid fee. The CPI is calculated by dividing the total ad spend by the number of instals.<\/p><p class=\"look\">Installing a mobile app is just the first phase along the app life cycle; for a mobile app to be successful, software advertisers must convince their app customers to perform an action that the app recommends, such as registering, creating a reservation, making an in-app purchase, purchasing a physical product or<br \/>service, or subscribing to a plan regularly.<\/p><h3 id=\"push-notifications-platforms-costs\">Push Notifications Platforms Costs<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca08d88 elementor-widget elementor-widget-image\" data-id=\"ca08d88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Notifications_Isometric.png\" class=\"attachment-large size-large wp-image-18659\" alt=\"Push Notifications Platforms Costs\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Notifications_Isometric.png 500w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Notifications_Isometric-300x300.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Notifications_Isometric-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97821d4 elementor-widget elementor-widget-text-editor\" data-id=\"97821d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Push Notifications services are one of the most powerful and commonly used mobile app marketing techniques. They enable app marketers to engage with their app\u2019s consumer base to maintain their attention and prevent churning, which is a terrible issue they must contend with.<\/p><h4 id=\"conclusion\">Conclusion<\/h4><p class=\"look\">By adding up all of the product mentioned above mobile app marketing costs, we will arrive at a figure of at least $10k, which is needed to plan an app\u2019s go-to marketing campaign. Since the app business is too crowded, it\u2019s no longer feasible to dream of doing app marketing for free, regardless of the industry or app\u2019s intent.<\/p><p class=\"look\">Since app marketers\u2019 ultimate battle is for people\u2019s time and interest, allocating the app marketing budget to marketing platforms capable of delivering the message to prospective app consumers when necessary and responsive has become critical.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents An app marketing cost includes research of the market that defines it and the needs that the app will meet. Today, we will learn how much it cost to market a mobile app in 2023. Let\u2019s dive right into the app marketing cost blog. The famous duopoly\u00a0\u2013 Google\u2019s Play Store marketplace and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.rankontechnologies.com\/app-marketing-cost\/\"> <span class=\"screen-reader-text\">App Marketing Cost: How Much Does It Cost To Promote A Mobile App in India?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":33671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[15,9,35],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18645"}],"collection":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/comments?post=18645"}],"version-history":[{"count":19,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18645\/revisions"}],"predecessor-version":[{"id":37949,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18645\/revisions\/37949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media\/33671"}],"wp:attachment":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media?parent=18645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/categories?post=18645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/tags?post=18645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}