{"id":18466,"date":"2022-12-13T05:27:56","date_gmt":"2022-12-13T05:27:56","guid":{"rendered":"https:\/\/www.rankontechnologies.com\/?p=18466"},"modified":"2023-06-27T09:30:16","modified_gmt":"2023-06-27T09:30:16","slug":"how-to-advertise-on-google","status":"publish","type":"post","link":"https:\/\/www.rankontechnologies.com\/how-to-advertise-on-google\/","title":{"rendered":"Google AdWords Tutorial: How to Advertise on Google in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18466\" class=\"elementor elementor-18466\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e4c2939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4c2939\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf4bd4b\" data-id=\"cf4bd4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46584ad elementor-widget elementor-widget-text-editor\" data-id=\"46584ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Google AdWords is something that is almost known to everyone here. From searching for the best web design firm in your region to finding the best deals on groceries, Google ads are found to the most promising way to gain more traction, visibility and response.<\/p><p>Today, we are going to learn How to Advertise on Google in 2023. This Google ads tutorial is going to help you setup Google adwords account from start and will also show you how to advertise on Google and start running your first Google ads campaign. Let\u2019s dive in to Google ads tutorial right now!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d25432 elementor-toc--content-ellipsis elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"6d25432\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6d25432\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6d25432\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6d25432\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d137b22 elementor-widget elementor-widget-text-editor\" data-id=\"d137b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 id=\"google-adwords-account-structure-overview\">Google AdWords Account Structure Overview<\/h2><p class=\"look\">There are different different Google ads account structure and you can customize Google ads structure according to your website and products categories. You can expect better Google ads results if you have setup the Google adwords account structure properly. Have a look on below given Google adwords account structure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e57eb elementor-widget elementor-widget-image\" data-id=\"a8e57eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"368\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-Account-Structure-768x368-1.png\" class=\"attachment-large size-large wp-image-18472\" alt=\"Advertise on Google\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-Account-Structure-768x368-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-Account-Structure-768x368-1-300x144.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff47855 elementor-widget elementor-widget-text-editor\" data-id=\"ff47855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"step-by-step-process-for-advertising-on-google\">Step By Step Process for Advertising On Google<\/h3><p class=\"look\">Before we start our Google ads tutorial, Let\u2019s have a look on the step by step process we have\u00a0 to follow for advertising on Google.<\/p><ul><li>Signing Up for Google Ads Account<\/li><li>Setting Up Billing<\/li><li>Determining Your Google Ads Objective<\/li><li>Selecting The Right Audience<\/li><li>Performing Keyword Research<\/li><li>Budget And Bidding Setup<\/li><li>Google Ads Account Structure Planning<\/li><li>Ad Copy Writing Including High CTA Words<\/li><li>Landing Page Creation<\/li><li>Setting Up Conversion Tracking According To Your Goals<\/li><li>Adding Negative Keywords<\/li><li>Creating Remarketing List for Retargeting Campaigns\u00a0<\/li><li>Regular Ad Monitoring And Optimization<\/li><li>Landing Page Optimization For Better Conversion Rate<\/li><\/ul><h3 id=\"how-to-advertise-on-google\">How to Advertise on Google?<\/h3><h3 id=\"how-can-i-create-google-adwords-account\">How Can I Create Google Adwords Account?<\/h3><p class=\"look\">To create an account on Google Ads, you need two things \u2013 an email address and a company website. Now even if you don\u2019t have a website, you can still choose to create Google ads by using Smart Campaigns, the default Google Ads experience for new advertisers.<br \/>The entire process is very easy and quick.<br \/>Here in this Google Adwords Tutorial, you will get to know the step-by-step process to create a Google ads account. Dive in now!<\/p><h3 id=\"signup-for-google-ads-account\">Signup for Google Ads Account<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58330bb elementor-widget elementor-widget-image\" data-id=\"58330bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Signup-for-Google-Ads-768x367-1.png\" class=\"attachment-large size-large wp-image-18475\" alt=\"Advertise on Google\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Signup-for-Google-Ads-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Signup-for-Google-Ads-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8ffa8 elementor-widget elementor-widget-text-editor\" data-id=\"9d8ffa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click on Sign In Button<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a485b5 elementor-widget elementor-widget-image\" data-id=\"7a485b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"375\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Sign-In-Button-768x375-1.png\" class=\"attachment-large size-large wp-image-18477\" alt=\"Sign In Button\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Sign-In-Button-768x375-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Sign-In-Button-768x375-1-300x146.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5009d5d elementor-widget elementor-widget-text-editor\" data-id=\"5009d5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Enter The Email and Password to Login<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f304e2 elementor-widget elementor-widget-image\" data-id=\"2f304e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"449\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Username-and-pass.png\" class=\"attachment-large size-large wp-image-18478\" alt=\"Login Page\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Username-and-pass.png 939w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Username-and-pass-300x143.png 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Username-and-pass-768x367.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1986b94 elementor-widget elementor-widget-text-editor\" data-id=\"1986b94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>After Signing In, Click On \u201cNew Google Ads Account\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697cfe4 elementor-widget elementor-widget-image\" data-id=\"697cfe4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Create-Google-Ads-Account-768x367-1.png\" class=\"attachment-large size-large wp-image-18479\" alt=\"Advertise on Google\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Create-Google-Ads-Account-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Create-Google-Ads-Account-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93c813 elementor-widget elementor-widget-text-editor\" data-id=\"c93c813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now On The Google Ads Dashboard, Click on \u201cSwitch To Expert Mode\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72530e5 elementor-widget elementor-widget-image\" data-id=\"72530e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-expert-768x370-1.png\" class=\"attachment-large size-large wp-image-18480\" alt=\"Switch To Expert Mode\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-expert-768x370-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-expert-768x370-1-300x145.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113f3c2 elementor-widget elementor-widget-text-editor\" data-id=\"113f3c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click On \u201cCreate An Account Without A Campaign\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603de6c elementor-widget elementor-widget-image\" data-id=\"603de6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-Google-Ads-Objective-768x367-1.png\" class=\"attachment-large size-large wp-image-18481\" alt=\"Select Campaign\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-Google-Ads-Objective-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-Google-Ads-Objective-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bff69 elementor-widget elementor-widget-text-editor\" data-id=\"80bff69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Fill In Your Billing Country, Time Zone &amp; Currency; Click On \u201cSubmit\u201d Button.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596fe3a elementor-widget elementor-widget-image\" data-id=\"596fe3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-Billing-in-Google-Ads-768x367-1.png\" class=\"attachment-large size-large wp-image-18482\" alt=\"Billing Country\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-Billing-in-Google-Ads-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-Billing-in-Google-Ads-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d1b87 elementor-widget elementor-widget-text-editor\" data-id=\"80d1b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Hurray! Your Google Ads Account Is Now Active. Now Click On \u201cExplore Your Account\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24dc02d elementor-widget elementor-widget-image\" data-id=\"24dc02d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Account-Created-768x367-1.png\" class=\"attachment-large size-large wp-image-18483\" alt=\"Explore Your Account\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Account-Created-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Account-Created-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974987d elementor-widget elementor-widget-text-editor\" data-id=\"974987d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now You Can Go Ahead With Creating Your Google Ads, However, It Is Necessary For You To First Set Up Billing Details Using The Following Steps.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4064a1 elementor-widget elementor-widget-image\" data-id=\"f4064a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"366\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-first-campaign-billing-768x366-1.png\" class=\"attachment-large size-large wp-image-18484\" alt=\"Following Steps\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-first-campaign-billing-768x366-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Setup-first-campaign-billing-768x366-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d164ba7 elementor-widget elementor-widget-text-editor\" data-id=\"d164ba7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click on \u201cTools &amp; Settings\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6891186 elementor-widget elementor-widget-image\" data-id=\"6891186\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"371\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-tools-768x371-1.png\" class=\"attachment-large size-large wp-image-18485\" alt=\"Tools &amp; Settings\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-tools-768x371-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-tools-768x371-1-300x145.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e9ab8 elementor-widget elementor-widget-text-editor\" data-id=\"b8e9ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click On \u201cBilling Summary\u201d, A Section That Is Featured On The Left Side Of The Billing Dashboard.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29daa5f elementor-widget elementor-widget-image\" data-id=\"29daa5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/click-on-billing-summary-768x367-1.png\" class=\"attachment-large size-large wp-image-18486\" alt=\"Billing Summary\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/click-on-billing-summary-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/click-on-billing-summary-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bab58c elementor-widget elementor-widget-text-editor\" data-id=\"5bab58c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now You Can Define Billing Info By Providing All The Required Details, And Then Click On \u201cSubmit\u201d Button.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e588bae elementor-widget elementor-widget-image\" data-id=\"e588bae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/define-billing-768x367-1.png\" class=\"attachment-large size-large wp-image-18487\" alt=\"Submit\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/define-billing-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/define-billing-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e5a7f elementor-widget elementor-widget-text-editor\" data-id=\"08e5a7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Now you\u2019ve finished all the things associated with account setup. You can choose to go ahead with creating a campaign.<\/p>\n\n<h3 id=\"how-can-i-create-my-first-google-ads-campaign\">How Can I Create My First Google Ads Campaign?<\/h3>\n\n<h3 id=\"how-can-i-advertise-on-google-ads\">How Can I Advertise On Google Ads?<\/h3>\n<p class=\"look\">If you\u2019re looking to find how can you run Google Ads, you might find the answer right here in this section. After you\u2019re done with the sign-in process, it seems very excited to kick off your first campaign on Google Ads. This is truly an interesting process as you get to write your first ad copy, decide on the budget, and choose the audience you want to target.<\/p>\n<strong>Below is a step by step guide on how to setup an AdWords campaign.<\/strong>\n<p class=\"look\">The main thing first. Do keep in mind that you won\u2019t be levied a single penny till you create your ad and it gets approved. It takes nearly a day to get your ad approved and you get billed once a user clicks on your ad. The best thing is that you can track and modify your AdWords campaign anytime to improve its performance.<\/p>\n\n<h3 id=\"to-start-with-click-on-the-campaigns-header-which-is-featured-on-the-left-side-on-the-dashboard\">To Start With, Click On The Campaigns Header Which Is Featured On The Left Side On The Dashboard.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa26425 elementor-widget elementor-widget-image\" data-id=\"fa26425\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-header-768x370-1.png\" class=\"attachment-large size-large wp-image-18488\" alt=\"Campaigns Header\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-header-768x370-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Campaign-header-768x370-1-300x145.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39652bd elementor-widget elementor-widget-text-editor\" data-id=\"39652bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The Next Thing To Do Is To Click On \u201cNew Campaign\u201d Or \u201c + Button\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716f1e3 elementor-widget elementor-widget-image\" data-id=\"716f1e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/New-Campaign-Button-768x367-1.png\" class=\"attachment-large size-large wp-image-18489\" alt=\"New Campaign\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/New-Campaign-Button-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/New-Campaign-Button-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f1c80 elementor-widget elementor-widget-text-editor\" data-id=\"14f1c80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Click on \u201c+ New Campaign\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f3ac2 elementor-widget elementor-widget-image\" data-id=\"46f3ac2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-New-Campaign-Sign-768x370-1.png\" class=\"attachment-large size-large wp-image-18490\" alt=\"Click on New Campaign\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-New-Campaign-Sign-768x370-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Click-on-New-Campaign-Sign-768x370-1-300x145.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70a319 elementor-widget elementor-widget-text-editor\" data-id=\"b70a319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Choose A Goal Given Your Business And Click On \u201cContinue\u201d Button. The Available Options Are Sales, Leads, Website Traffic, App Promotion And Others.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c641f elementor-widget elementor-widget-image\" data-id=\"89c641f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Selecting-the-goal-in-Google-ads-768x367-1.png\" class=\"attachment-large size-large wp-image-18491\" alt=\"Select Goal\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Selecting-the-goal-in-Google-ads-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Selecting-the-goal-in-Google-ads-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49360d9 elementor-widget elementor-widget-text-editor\" data-id=\"49360d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>After Choosing From The List Of Feature Goals, Now Click On Campaign Types \u201cSearch Campaign\u201d And Click The \u201cContinue\u201d Button<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4269d18 elementor-widget elementor-widget-image\" data-id=\"4269d18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-types-768x367-1.png\" class=\"attachment-large size-large wp-image-18495\" alt=\"Search Campaign\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-types-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-types-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82f6ad elementor-widget elementor-widget-text-editor\" data-id=\"e82f6ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Choose The Way You Want Get Traffic Basis Your Business, However, As Of Now, Click On \u201cWebsite Visit\u201d And Click On \u201cContinue\u201d Button (For Now Ignore Conversion Action)<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c104f91 elementor-widget elementor-widget-image\" data-id=\"c104f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"367\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-options-768x367-1.png\" class=\"attachment-large size-large wp-image-18496\" alt=\"Website Visit\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-options-768x367-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Select-options-768x367-1-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998d965 elementor-widget elementor-widget-text-editor\" data-id=\"998d965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Make Way To \u201cCampaign Name And Networks\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b0917 elementor-widget elementor-widget-image\" data-id=\"50b0917\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"347\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-name-and-network-768x347-1.png\" class=\"attachment-large size-large wp-image-18497\" alt=\"Campaign Name And Networks\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-name-and-network-768x347-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-campaign-name-and-network-768x347-1-300x136.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874ecbe elementor-widget elementor-widget-text-editor\" data-id=\"874ecbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Enter Your Location Where You Want Your Ads To Be Published; You Have Option Of Targeting At Country, State, City And Zip Code Level<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182e1b0 elementor-widget elementor-widget-image\" data-id=\"182e1b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"241\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Enter-Location-in-Goolg-Ads-768x241-1.png\" class=\"attachment-large size-large wp-image-18499\" alt=\"Location\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Enter-Location-in-Goolg-Ads-768x241-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Enter-Location-in-Goolg-Ads-768x241-1-300x94.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6660bb1 elementor-widget elementor-widget-text-editor\" data-id=\"6660bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Enter The Language That Your Target Audience Prefers To Engage In.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ed5f2 elementor-widget elementor-widget-image\" data-id=\"30ed5f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"146\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/select-language-in-Google-ads-campaign-768x146-1.png\" class=\"attachment-large size-large wp-image-18500\" alt=\"select language\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/select-language-in-Google-ads-campaign-768x146-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/select-language-in-Google-ads-campaign-768x146-1-300x57.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27459db elementor-widget elementor-widget-text-editor\" data-id=\"27459db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>It\u2019s Time To Define The Daily Budget Limit You Want To Set<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0693e elementor-widget elementor-widget-image\" data-id=\"ad0693e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"180\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Daily-budget-in-Google-ads-768x180-1.png\" class=\"attachment-large size-large wp-image-18501\" alt=\"Daily Budget\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Daily-budget-in-Google-ads-768x180-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Daily-budget-in-Google-ads-768x180-1-300x70.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f5fe6 elementor-widget elementor-widget-text-editor\" data-id=\"98f5fe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Choose The Bidding Strategy According To Your Goals For That Click On \u201cSelect A Bid Strategy Directly<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bd3c0 elementor-widget elementor-widget-image\" data-id=\"25bd3c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"330\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Biddijg-strategy-1-768x330-1.png\" class=\"attachment-large size-large wp-image-18502\" alt=\"Bidding Strategy\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Biddijg-strategy-1-768x330-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Biddijg-strategy-1-768x330-1-300x129.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3792e elementor-widget elementor-widget-text-editor\" data-id=\"ee3792e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Finalize One Of The Bidding Strategies<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adff8aa elementor-widget elementor-widget-image\" data-id=\"adff8aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"334\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finalize-bidding-strategies-in-Google-ads-768x334-1.png\" class=\"attachment-large size-large wp-image-18503\" alt=\"Bidding Strategies\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finalize-bidding-strategies-in-Google-ads-768x334-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Finalize-bidding-strategies-in-Google-ads-768x334-1-300x130.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c419c elementor-widget elementor-widget-text-editor\" data-id=\"54c419c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click On \u201cShow More Settings To Set Up Ad Schedule &amp; Ad Rotation<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54b075 elementor-widget elementor-widget-image\" data-id=\"e54b075\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"254\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Scheduling-in-Google-ads-768x254-1.png\" class=\"attachment-large size-large wp-image-18504\" alt=\"Show More Settings\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Scheduling-in-Google-ads-768x254-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Scheduling-in-Google-ads-768x254-1-300x99.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e37c66 elementor-widget elementor-widget-text-editor\" data-id=\"1e37c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click On \u201cAd Schedule\u201d Section Show Your Ads On Business Days And Hours<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0442110 elementor-widget elementor-widget-image\" data-id=\"0442110\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"189\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Option-in-Google-ads-1-768x189-1.png\" class=\"attachment-large size-large wp-image-18505\" alt=\"Ad Schedule\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Option-in-Google-ads-1-768x189-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Option-in-Google-ads-1-768x189-1-300x74.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2b73c elementor-widget elementor-widget-text-editor\" data-id=\"5e2b73c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Schedule Your Days And Hours<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0466d15 elementor-widget elementor-widget-image\" data-id=\"0466d15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"189\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Hours-768x189-1.png\" class=\"attachment-large size-large wp-image-18506\" alt=\"Days And Hours\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Hours-768x189-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Schedule-Hours-768x189-1-300x74.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e23fd elementor-widget elementor-widget-text-editor\" data-id=\"00e23fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Click On \u201cAd Rotation<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45da599 elementor-widget elementor-widget-image\" data-id=\"45da599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"153\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Rotation-in-Google-Ads-768x153-1.png\" class=\"attachment-large size-large wp-image-18507\" alt=\"Click On Ad Rotation\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Rotation-in-Google-Ads-768x153-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Ad-Rotation-in-Google-Ads-768x153-1-300x60.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7574c7 elementor-widget elementor-widget-text-editor\" data-id=\"a7574c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Choose The Option \u201c Optimize: Prefer Best Performing Ads \u201c In Initial Stage<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9020a13 elementor-widget elementor-widget-image\" data-id=\"9020a13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"123\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Prefer-Best-Performing-Ads-768x123-1.png\" class=\"attachment-large size-large wp-image-18515\" alt=\"Optimize\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Prefer-Best-Performing-Ads-768x123-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Prefer-Best-Performing-Ads-768x123-1-300x48.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32628c8 elementor-widget elementor-widget-text-editor\" data-id=\"32628c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now You Can Create All The Ad Extensions According To Your Business Goals<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e47cfa elementor-widget elementor-widget-image\" data-id=\"3e47cfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"204\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-extensions-768x204-1.png\" class=\"attachment-large size-large wp-image-18516\" alt=\"Ad Extensions\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-extensions-768x204-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-ads-extensions-768x204-1-300x80.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb9882 elementor-widget elementor-widget-text-editor\" data-id=\"7bb9882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Now you are done with all the campaign settings, now click on \u201cSave And Continue\u201d to create Ad Group<\/p><h3 id=\"enter-the-ad-group-name-and-keywords-that-you-want-to-target-please-explore-keyword-match-types-before-choosing-keywords\">Enter The \u201cAd Group Name\u201d And \u201cKeywords\u201d That You Want To Target ( Please Explore Keyword Match Types Before Choosing Keywords)<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a095db elementor-widget elementor-widget-image\" data-id=\"7a095db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"286\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Campaign-768x286-1.png\" class=\"attachment-large size-large wp-image-18517\" alt=\"\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Campaign-768x286-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Campaign-768x286-1-300x112.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5c9f9 elementor-widget elementor-widget-text-editor\" data-id=\"6f5c9f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now Click On \u201cSave And Continue\u201d To Create Ad Copy<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23eb32 elementor-widget elementor-widget-image\" data-id=\"d23eb32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"304\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-and-continue-2-768x304-1.png\" class=\"attachment-large size-large wp-image-18521\" alt=\"Save And Continue\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-and-continue-2-768x304-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-and-continue-2-768x304-1-300x119.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e7e7c elementor-widget elementor-widget-text-editor\" data-id=\"90e7e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Enter The URL, Heading 1, Heading 2, Heading 3, Display Path, Description 1 &amp; Description 2<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a850e4 elementor-widget elementor-widget-image\" data-id=\"2a850e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Write-ad-copies-in-Google-ads-768x310-1.png\" class=\"attachment-large size-large wp-image-18525\" alt=\"Enter Details\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Write-ad-copies-in-Google-ads-768x310-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Write-ad-copies-in-Google-ads-768x310-1-300x121.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8c13d elementor-widget elementor-widget-text-editor\" data-id=\"ab8c13d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Now You Have Created Your First Ad Copy; Click On \u201cSave And Continue<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c487e elementor-widget elementor-widget-image\" data-id=\"82c487e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"308\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Copy-768x308-1.png\" class=\"attachment-large size-large wp-image-18526\" alt=\"Save And Continue\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Copy-768x308-1.png 768w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Save-Copy-768x308-1-300x120.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7338a elementor-widget elementor-widget-text-editor\" data-id=\"9d7338a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Congrats! Your first Ad campaign is ready to roll, click on \u201ccontinue to campaign\u201d to start the reviewing process<\/p><h3 id=\"important-terms-you-should-know-about-google-ads\">Important Terms You Should Know About Google Ads<\/h3><p class=\"look\">In the last section of How to advertise on Google ads tutorial, you get to know about how to create your ad on Google Ads. In this section, we\u2019ll explain you some of the most commonly used terms in Google Ads.<br \/>Type of campaigns on Google Ads<br \/><strong>In general, there are three types of campaigns available in Google Ads<\/strong>.<\/p><h3 id=\"google-search-ads\">Google Search Ads<\/h3><p>Google Search Ads refer to text ads that get shown on Search Engine Results Page (SERP).<\/p><h3 id=\"google-display-ads\">Google Display Ads<\/h3><p class=\"look\">Google Display Ads are usually image-based and are displayed on web pages that contain relevant information about the chosen keywords.<\/p><h3 id=\"google-video-ads\">Google Video ads<\/h3><p>Google Video Ads are of duration between 6 and 15 seconds and are shown in videos on YouTube.<\/p><h3 id=\"what-is-click-through-rate\">What is Click-Through Rate?<\/h3><p class=\"look\">The Click-Through-Rate refers to the number of clicks an ad gets against the number of views. A higher CTR means simply means better performing ad and matches perfectly to the searched queries.<\/p><h3 id=\"what-is-conversion-rate\">What is Conversion Rate?<\/h3><p class=\"look\">This rate refers to the number of form submissions against the total number of visits on the landing page. Similar to CTR, a high conversion rate means that the landing page is quite effective in attracting and engaging the visitors.<\/p><h3 id=\"how-do-google-ads-work\">How Do Google Ads Work?<\/h3><p class=\"look\">Though I have tried to explain everything in detail about Google Ads, this section will help you recap the things about the functioning of Google Ads. So, the first things first \u2013 Google Networks. There these networks refer to the advertisement locations where your ad will be place like SERP, Google Maps, and other partner sites.<\/p><p><strong>Also Check<\/strong>\u00a0:\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/facebook-page-promotion\/\">How To Promote A Facebook Business Page?<\/a><\/p><h3 id=\"there-are-primarily-two-google-networks\">There Are Primarily Two Google Networks<\/h3><ul><li>Search Network<\/li><li>Display Network<\/li><\/ul><p class=\"look\">If you\u2019ve been using Gmail, YouTube, or other Google products, you might notice various ads appearing at regular intervals. Even if you\u2019re browsing on a partner website you might see ads appearing under the Display Network. Let\u2019s consider an example. I am interested in buying a LED TV so I started searching for the same on Google. In the search results, I come across ecommerce dealers that deal in LED TVs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43b588 elementor-widget elementor-widget-image\" data-id=\"a43b588\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"816\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Search-Ads.png\" class=\"attachment-large size-large wp-image-18528\" alt=\"Search Ads\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Search-Ads.png 456w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Search-Ads-168x300.png 168w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b4cbb elementor-widget elementor-widget-text-editor\" data-id=\"a0b4cbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">When I scroll down, I see normal text-based ads from other product sellers.<br \/>After showing interest, I click on a particular ad that gets my attention. After clicking, the advertiser (amazon, for example) pays a few dollars to Google for my click in hopes that I will convert.<br \/>In a nutshell, it depends on the searched keywords and the audience that determine how an ad will be shown to a visitor.<\/p><p>Hope you are enjoying this Google ads tutorial<\/p><h3 id=\"what-is-google-ads-retargeting\">What is Google Ads Retargeting?<\/h3><p class=\"look\">Remarketing (also known as retargeting) refers to the process of sending another marketing communication like ads, back to users who already exposed to previous ads but didn\u2019t convert.<br \/>It can be said to an attempt to bring them back and give another chance of getting converted.<br \/>Google makes the use of a great remarketing software and custom audience options to do just that.<\/p><p class=\"look\">For the display network, advertisers can target audiences or keywords, showing their ads on sites that possible customers are browsing.<br \/>From now on, it works just like the search network:\u00a0<strong>click on the ad and buy.<\/strong><\/p><p><strong>Also Read:\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/tiktok-advertising-guide\/\">How to Advertise on TikTok<\/a><\/strong><\/p><h3 id=\"where-my-ad-will-be-shown-how-does-your-ad-rank-on-google-ads\">Where My Ad Will Be Shown? How Does Your Ad Rank On Google Ads?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcee9c4 elementor-widget elementor-widget-image\" data-id=\"bcee9c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-1024x563-1.jpg\" class=\"attachment-large size-large wp-image-18533\" alt=\"Google Ads\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-1024x563-1.jpg 1024w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-1024x563-1-300x165.jpg 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Google-Ads-1024x563-1-768x422.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e5b2a elementor-widget elementor-widget-text-editor\" data-id=\"f0e5b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">On search results page, Google Ads appear in a particular order. Do you know why? Here is the answer.<br \/>There are several factors that determine the position and rank of your ad. The major ones are:<\/p><p class=\"look\"><strong>1. Bid Amount:\u00a0<\/strong>The higher the bidding amount the better the ad rank. But only this aspect is isn\u2019t enough.<br \/><strong>2. Auction-Time Ad Quality:<\/strong>\u00a0Quality score<br \/><strong>3. Context of Search:<\/strong>\u00a0location, device, time, etc. in regard to your ads. Is your ad the unmatched option, usually based on the context of each person and you\u2019re presently offering?<br \/><strong>4. Ad Extension Influencer:<\/strong>\u00a0how much of an improvement do your ad extensions make? More = better. Higher CTRs simply mean bigger impacts.<\/p><h3 id=\"what-is-google-ad-quality-score\">What is Google Ad Quality Score?<\/h3><p>In general, the quality score of a Google Ads is determined using three factors.<\/p><p class=\"look\"><strong>1. Probable Clickthrough Rate:<\/strong>\u00a0What\u2019s the average CTR for your domain? If you are higher than average, anticipate a better-quality score than most.<\/p><p class=\"look\"><strong>2. Ad Significance:\u00a0<\/strong>How precise are your ads? Does the offer and call to action are logical for what you are saying? If your ads say, \u201cvisit the shop today,\u201d but you only sell products online, your ad relevance will rank low.<\/p><p class=\"look\"><strong>3. Landing Page Experience:<\/strong>\u00a0Does your landing page transmit the same information as your ads? Same offer? Same keyword? If not, your quality score is supposed to get low.<\/p><h3 id=\"how-to-perform-keywords-before-creating-ads-in-google-ads\">How To Perform Keywords Before Creating Ads In Google Ads?<\/h3><p class=\"look\">From the above given information, it gets clear that the key to successful Google Ads is a careful selection of keywords. Always remember the selection of right keywords creates a big difference between a performing and non-performing ad.<\/p><p class=\"look\">And when it comes to finding the right keywords for your Google Ads campaign, the best possible option is to do keyword research. Here is how.<\/p><p class=\"look\">The most effective place to begin keyword research for your first campaign is right on Google Ads itself, using Google\u2019s own keyword tool.<br \/>When you open the keyword planner, you can choose to enter the topics, phrases and even URLs to let Google generate ideas for you.\u00a0<\/p><p class=\"look\">Hope you are enjoying this Google Adwords Tutorial. If you want to know more on how to advertise on Google then feel free to\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/\">contact<\/a>\u00a0RankOn now!<\/p><h3 id=\"how-to-create-landing-pages-that-work\">How To Create Landing Pages That Work?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45c898 elementor-widget elementor-widget-image\" data-id=\"d45c898\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Landing-Pages-1024x576-1.jpg\" class=\"attachment-large size-large wp-image-18534\" alt=\"Landing Pages\" srcset=\"https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Landing-Pages-1024x576-1.jpg 1024w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Landing-Pages-1024x576-1-300x169.jpg 300w, https:\/\/www.rankontechnologies.com\/wp-content\/uploads\/2022\/05\/Landing-Pages-1024x576-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee39f7 elementor-widget elementor-widget-text-editor\" data-id=\"0ee39f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"look\">Landing pages are basically the web pages where a user lands on clicking your Google Ads. They are of immense value as they have the power to convert a prospect into a customer when you advertise on google.<\/p><p class=\"look\">This is why it is necessary to design a landing page carefully considering the user journey in mind.<\/p><p class=\"look\">A majority of new advertisers on Google Ads commit the mistake of using their homepage as the landing page because it holds similar content like calls to action and comprehensive information on the products or services being provided. But, in actuality, this is considered a mistake.<\/p><p class=\"look\">Ideally, you should have a particular landing page for a particular set of keywords and content.<br \/><strong>Some great tips on landing page creation:<\/strong><\/p><ul class=\"look\"><li>The first and foremost thing to do is to ensure that your selected keywords and content remains similar both on the ad and the landing page. For example, if you\u2019re taking about providing great digital marketing tips, make sure the page has the same. Otherwise, your all efforts won\u2019t worth your time and efforts.<\/li><li>Do what you said in the ad. The purpose of this practice is to help the visitor get some value of the click he made. Your value proposition must be short and should describe the eventual benefits that customers can expect, not features.<\/li><\/ul><h3 id=\"how-can-i-maintain-my-google-ads-account-profitably\">How Can I Maintain My Google Ads Account Profitably?<\/h3><p class=\"look\">When you take a look at the data presented in Google Ads, it is quite easy to get overwhelmed. This is because there are lots of metrics and data sets to analyze out of it from ad impressions to clicks, CTR, and conversions. Always remember that there are two aspects \u2013 cosmetic ones and functional ones. Instead of focusing on cosmetic ones, it is recommended to focus on functional ones that actually play a role.<\/p><h3 id=\"which-metrics-you-should-check\">Which Metrics You Should Check?<\/h3><p class=\"look\">A majority of metrics are for cosmetic purpose only. Impressions make no sense if they are not converting. When it comes to analyze the metrics, there are generally two elements you need to concentrate on: Cost per acquisition\/cost per conversion and lifetime value<\/p><h3 id=\"what-is-cost-per-acquisition\">What Is Cost Per Acquisition?<\/h3><p class=\"look\">Cost per acquisition or conversion basically refers to the amount of money you spent on acquiring a customer. For example, if it cost you 20 clicks at $1.00 per click, that\u2019s a $20 cost to acquire them. This metric is meant to tell you whether you\u2019re in profit or not. If your customers only paid you $15 for a product or service, but you spent $15 to get them, you\u2019re in loss.<\/p><h3 id=\"what-is-google-ads-lifetime-value\">What is Google Ads Lifetime Value?<\/h3><p class=\"look\">Lifetime value means the total value that a customer spends with you over their association with your business. After obtaining a customer or persuading him to make a purchase, how much do they actually spend? How many times they came back and made a purchase again?<br \/>If a customer buys from you twice a year on average and each order is $200, that\u2019s a $400 would be his yearly lifetime value.<\/p><h3 id=\"why-businesses-should-use-google-ads\">Why Businesses Should Use Google Ads?<\/h3><p class=\"look\">Google ads are the quickest way to show your business ads on Google to your targeted buyers and the other benefit of advertise on Google is its cost effectiveness. You will be charged only when your potential buyers will click on your Google ads results in SERP. But if you run ads on social media, you will be charged for every single impression you will get on your ads so Google ads is the better option when you need quick and targeted leads only.<\/p><h3 id=\"are-google-ads-free\">Are Google Ads Free?<\/h3><p class=\"look\">No, Google ads are not FREE because when you advertise on Google then you have to pay for every single click you get on your ads and this is why Google ad is also know as Pay Per Click or PPC. Signing up is free but you have to pay for clicks.<\/p><h3 id=\"how-much-does-it-cost-to-do-google-ads\">How Much Does it Cost to Do Google Ads?<\/h3><p class=\"look\">The\u00a0average cost-per-click (CPC) on\u00a0Google Ads\u00a0is $1 to $2 for the\u00a0Google\u00a0Search Network and less than $1 for the\u00a0Google\u00a0Display Network. For more details\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/ppc-packages\/\">click here<\/a>.<\/p><h4 id=\"what-does-cpc-and-cpm-mean-in-google-ads\">What Does CPC And CPM Mean in Google Ads?<\/h4><p>CPC stands for cost per click and CPM mean cost per mile (Cost per 1000 impressions) in Google ads.<\/p><p class=\"look\">The above given Google Ads tutorial would be of some help to you in managing Google Ads from start till end and i hope you understand how to advertise on Google now.<\/p><p class=\"look\">Want to run Ads on Google? Visit our\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/ppc-services\/\">PPC marketing services<\/a>\u00a0in India and select best\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/ppc-packages\/\">PPC packages\u00a0<\/a>to get it started with India\u2019s leading\u00a0<a href=\"https:\/\/www.rankontechnologies.com\/\">digital marketing company<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google AdWords is something that is almost known to everyone here. From searching for the best web design firm in your region to finding the best deals on groceries, Google ads are found to the most promising way to gain more traction, visibility and response. Today, we are going to learn How to Advertise on &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.rankontechnologies.com\/how-to-advertise-on-google\/\"> <span class=\"screen-reader-text\">Google AdWords Tutorial: How to Advertise on Google in 2023<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":33316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18466"}],"collection":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/comments?post=18466"}],"version-history":[{"count":36,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18466\/revisions"}],"predecessor-version":[{"id":37790,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/posts\/18466\/revisions\/37790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media\/33316"}],"wp:attachment":[{"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/media?parent=18466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/categories?post=18466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankontechnologies.com\/wp-json\/wp\/v2\/tags?post=18466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}